Resume

I'm Elizabeth Ann Entenman.

I still merge my knowledge of advertising with editorial to create branded campaigns that try not to feel like #ads. But, you know, at the senior level!

Senior Branded Content Editor at Apartment Therapy and Kitchn

JANUARY 2022 – PRESENT

Branded Content Editor at Apartment Therapy and Kitchn

September 2019 – JANUARY 2022

I merge my knowledge of advertising with editorial to create branded campaigns that try not to feel like #ads.

Wrote, edited, optimized, published, and socialed stories on Saturdays and Sundays.

Weekend Editor at Apartment Therapy

May 2019 – September 2019

Interviewed authors, published lists of exciting new releases, and curated reading lists for the HelloGiggles audience.

Contributing Books Editor at HelloGiggles

April 2017 – September 2019

Crafted concepts and copy for video scripts, landing page content, social media posts, mobile app screens/alerts, banner ads, editorial content, email/CRM communication, and more.

Agencies: Chandelier Creative, dunnhumby, iCrossing

Clients: Accor Hotels, Barber Foods, Barilla, Bayer, Dr. Scholl’s, Head & Shoulders, Highgate Hotels, Humana, Midol, Purex, Say it with a Sock

Freelance Copywriter

April 2016 – September 2019

Assigned, edited, optimized, published, and socialed stories on Saturdays and Sundays. Managed a team of remote writers to cover trending news, entertainment stories, and pop culture moments. Worked closely with the Editorial Director to reinforce a positive tone of voice. Recruited and trained new writers on editorial style, WordPress mechanics, and SEO best practices. Kept readers informed, but also made them smile.

Weekend Editor at HelloGiggles

July 2017 – August 2018

Branded Content Editor at HelloGiggles

April 2016 – July 2017

Merged my knowledge of advertising with editorial. Worked closely with clients to concept, write, publish, and promote branded campaigns that featured products relevant to readers without overwhelming them or using “ad speak.”

Clients: ABC, Amazing Grass, Burt’s Bees, Capri Sun, Chaco, Crocs, Dollar Shave Club, Focus Features, Freeform, Groupon, Invisalign, Lifetime, ModCloth, Mrs. T’s, New Form Digital, OPI, Penguin Random House, Simon & Schuster, Swarovski, TRESemmé, TV Land, Vera Bradley, Wendy’s

Copywriter at Firstborn NYC

September 2013 – April 2016

Crafted a strategic 360º approach to digital advertising in a mobile-first world. Concepted around emerging technologies like virtual and augmented reality. Pitched new business to prospective clients. Helped brands sharpen their tones of voice. Mentored junior team members.

Clients: AARP, All Nippon Airways, Clarisonic, ExxonMobil, Fisher-Price, Kiehl’s, Lancôme, Mountain Dew, Ralph Lauren Fragrances, Redken, Rolex, Skittles, Starburst, Time Warner Cable

Led projects from concept to completion. Presented work to clients in person and on the phone.

Clients: Boston Children’s Hospital, Carrabba’s, Foster Grant, Gulf States, Toyota, Ken’s Foods, Ocean State Job Lot, Subway

Copywriter at MMB Boston

May 2012 – August 2013

Wrote copy for microsites, banner ads, and social media posts. Contributed to concepting sessions.

Clients: 7-Eleven, American Heart Association, AMP Energy, Bud Light, Buffets, Inc., Clorox, f’real, Mountain Dew, Pepsi, Pizza Hut, Texas Lottery

Junior Copywriter at Tribal DDB Dallas

September 2010 – April 2012

Learned the basics of digital advertising and the ins and outs of character counts.

Copywriting Intern at Tribal DDB Dallas

May 2010 – August 2010

Southern Methodist University

B.A. Advertising — Dallas, TX — May 2010

Upright Citizens Brigade Theatre & Reckless Theatre

Long-form Improvisation Study — New York, NY — 2014-2018

Education

CLIO Bronze Sports Award 2015 — Mountain Dew

FWA Site of the Day 2015 — Mountain Dew

W3 Silver 2015 Website Features — Mountain Dew

Webby 2015 Honoree — Mountain Dew

Hatch Silver Award 2013 — Gulf States Toyota District

Dallas Addy Silver Award 2011

Dallas Addy Gold Award 2011