I'm Elizabeth Ann Entenman.
Books & Weekend Editor at HelloGiggles
Handle book coverage, plus assign, edit, optimize, and publish 15 stories/day on Saturdays and Sundays. Manage a team of remote writers to cover trending news, entertainment stories, and pop culture moments. Work closely with the Editorial Director to reinforce a positive tone of voice. Recruit and train new writers on editorial style, WordPress mechanics, and SEO best practices. Keep readers informed, but also make them smile.
Freelance Copywriter April 2016 – present I craft concepts and copy for video scripts, landing page content, social media posts, mobile app screens/alerts, banner ads, editorial content, email/CRM communication, and more.
Agencies: Chandelier Creative, dunnhumby, iCrossing
Clients: Accor Hotels, Barber Foods, Barilla, Bayer, Dr. Scholl’s, Head & Shoulders, Highgate Hotels, Humana, Midol, Purex
April 2016 – present
Freelance Branded Content Editor at HelloGiggles
April 2016 – July 2017
Merged my knowledge of advertising with editorial. Worked closely with clients to concept, write, publish, and promote branded campaigns that featured products relevant to readers without overwhelming them or using “ad speak.”
Clients: ABC, Amazing Grass, Burt’s Bees, Capri Sun, Chaco, Crocs, Dollar Shave Club, Focus Features, Freeform, Groupon, Invisalign, Lifetime, ModCloth, Mrs. T’s, New Form Digital, OPI, Penguin Random House, Simon & Schuster, Swarovski, TRESemmé, TV Land, Vera Bradley, Wendy’s
Copywriter at Firstborn NYC
September 2013 – April 2016
Crafted a strategic 360º approach to digital advertising in a mobile-first world. Concepted around emerging technologies like virtual and augmented reality. Pitched new business to prospective clients. Helped brands sharpen their tones of voice. Mentored junior team members.
Clients: AARP, All Nippon Airways, Clarisonic, ExxonMobil, Fisher-Price, Kiehl’s, Lancome, Mountain Dew, Ralph Lauren Fragrances, Redken, Rolex, Skittles, Starburst, Time Warner Cable
Led projects from concept to completion. Presented work to clients in person and on the phone.
Clients: Boston Children’s Hospital, Carrabba’s, Foster Grant, Gulf States, Toyota, Ken’s Foods, Ocean State Job Lot, Subway
Copywriter at MMB Boston
May 2012 – August 2013
Wrote copy for microsites, banner ads, and social media posts. Contributed to concepting sessions.
Clients: 7-Eleven, American Heart Association, AMP Energy, Bud Light, Buffets, Inc., Clorox, f’real, Mountain Dew, Pepsi, Pizza Hut, Texas Lottery
Junior Copywriter at Tribal DDB Dallas
September 2010 – April 2012
Copywriting Intern at Tribal DDB Dallas May 2010 – August 2010 Learned the basics of digital advertising and the ins and outs of character counts.
Copywriting Intern at Tribal DDB Dallas
May 2010 – August 2010
Southern Methodist University
B.A. Advertising — Dallas, TX — May 2010
Upright Citizens Brigade Theatre & Reckless Theatre
Long-form Improvisation Study — New York, NY — 2014-present
CLIO Bronze Sports Award 2015 — Mountain Dew
FWA Site of the Day 2015 — Mountain Dew
W3 Silver 2015 Website Features — Mountain Dew
Webby 2015 Honoree — Mountain Dew
Hatch Silver Award 2013 — Gulf States Toyota District
Dallas Addy Silver Award 2011
Dallas Addy Gold Award 2011
Dallas Addy Silver Award 2011
Dallas Addy Bronze Award 2011
Art Director’s Club of Houston Judge’s Pick 2010
Art Director’s Club of Houston Bronze Award 2010
Awards & Accolades
Adobe Creative Suite, Falcon.io, Hootsuite, Keynote, Microsoft Office, SocialFlow