AARP LR #ReNewYear

AARP Life Reimagined + #ReNewYear.


Life Reimagined is a platform that focuses on real-world approaches to life change. It offers tools and content to help people in all stages of life discover their true passions and encourages them to make positive transformations to reach their goals. We were challenged with bringing attention to Life Reimagined by launching an engaging campaign around New Year’s resolutions.

We quickly realized that most New Year’s resolutions go unkept, and set out to change that. On December 31st, we posed a simple question: When was the last time a New Year’s resolution changed your life? People were encouraged to set #ReNewYear goals instead of making (and ultimately breaking) New Year’s resolutions.


#ReNewYear Site Experience


#ReNewYear Social Posts