Mountain Dew

Mountain Dew +


Almost half of visitors access the site from their mobile devices, so we created an experience that caters to their preferred screens first. But instead of starting with the desktop and building a traditional responsive design, we evolved our process by creating a best-in-class mobile experience first—and then worked backwards to build an immersive desktop experience.

The result? A new that unites all DEW programs, products and content together in one place, designed specifically for mobile screens. Site Experience Case Study