Mountain Dew Fuel Up for Battle

Mountain Dew + Fuel Up for Battle.


To gear up for the much-anticipated release of Call of Duty: Advanced Warfare, Mountain Dew and Doritos offered gamers the opportunity to earn exclusive in-game rewards and advantages through special packaging codes.

Playing to their competitive nature, we concepted a gamified digital experience where fans could log their codes, rake in the rewards and get hints on what to unlock next. The more products that fans purchased in stores, the more rewards they received to enhance their gameplay.


Fuel Up for Battle Site Experience


Fuel Up for Battle Case Study